Brand/Client Experience:
Avon
AbbVie
Alba Botanica
Avalon Organics
Always
Burt’s Bees
Bliss Worldwide
Beautycontrol
Calibrate
Cetaphil
Cotton Inc.
Cover Girl
Dassault Systèmes
Dove
Essie
Galderma
Halstead Properties
IBM
Juvederm
Kellogg’s
Lindt
Liz Claiborne
Macy’s
Maybelline
Medidata
MonaLisa Touch
Pond’s
Revlon
Sally Hershberger
Siebel Systems
Sedu Beauty
Springmaid
Tiffany & Co.
Udi’s Gluten Free Foods
Vidal Sassoon
Vornado
Wamsutta
Nonprofits/Organizations:
AmFar
Breakthrough New York
Breast Cancer Research Foundation
Beit Ruth
God’s Love We Deliver
National Campaign to Prevent Teen Pregnancy
Natural Products Association
Poly Prep Country Day School
World Diabetes Day
World Obesity Day
Results driven Executive Creative Leader with a passion and vision for brand building through content, social media, tech and the graceful and delightful way they can work together. In my over 20 year career, I’ve executed and led teams on everything from soap to software. My goal always is to tap into a human truth and create solutions that improve lives. Driven by insights and inspiration, I have a particular fondness for the beauty, health, wellness and happiness category.
Most recently as VP, Executive Creative Director I built a team at a high growth,science-backed health tech startup, Calibrate. My work grew brand awareness and performance with TV, organic and paid media, lifecycle marketing, advocacy platforms and overall brand positioning, supporting the mission of “changing the way the world treats weight."
I’ve been a principal at my own creative boutique, Pool inc. with partners like the amazing Dallas Itzen and talented Keith Whitmer. We’ve created successful integrated communication for Avon, Burt’s Bees, L’Oreal/Essie, Hain Celestial/Alba Botanica and Avalon Organics, Udi’s Gluten Free Foods, Sedu Beauty, Liz Claiborne, Breakthrough New York, Sally Hershberger Hair, Macy’s, Bliss… the list goes on.
Prior to Pool, I was a Creative Director at Ogilvy for 6 years running Dove, Springs Industries, Siebel Systems, IBM Alliances, Pond’s, launching Mother Nature.com and much more. I won the prestigious David Ogilvy award for global communications on Dove and led the pro bono group with Breast Cancer Research Foundation, God’s Love We Deliver, and The Campaign to Prevent Teen Pregnancy.
Yes, I like to give back.
I’ve got strategic smarts and street smarts, along with tasteful and strong conceptual thinking.
”She gets it” is what I hear alot. From clients, employees, people on the street. No push over, I speak my mind, protect strong creative ideas, and I’ve been told – I’m a hoot to work with!
I’m available for freelance, consulting, and all around fun.
“Jayne is a true creative force who is full of fresh and engaging ideas. What sets her apart is that not only does she have a strong eye for design, but she also brings strong strategic thinking to her work. And she is a joy to work with; an intelligent and vibrant individual, who values laughter as much as creativity.”
- Prasan Kumar, VP, Head of Brand Marketing, Medidata Solutions
"Pool is an amazing brand and communications partner that is a true pleasure to work with. Want something hot, take a dip in the Pool!"
- Mike Indursky, President, Bliss and Former CMO, Burt’s Bees
"Jayne is a smart, clever, strategic, funny and first-class creative director. She has an incredible background in beauty and marketing to women. She is collaborative and all about making great ideas shine through all media platforms. We have collaborated on several clients and brands throughout the years and my partnership with her and her team at POOL have made these projects a success. I would highly recommend working with Jayne, you would be better for it."
- Walter Coyle, CEO at luxe collective group
"It was a pleasure working with Pool this past year. They came up to speed quickly, worked hard on integrated promotional themes, creative, and tactics, and led the creative strategy and implementation of our website redesign. They brought the vision of our brand to life at every consumer touch point, helping our brand to grow exponentially! Thanks Jayne, Keith, and team!!!!"
- Angie Hoagland, Brand Manager, Udi’s Gluten Free Foods
"Jayne is a fresh eye and a smart mind in a business that rewards current. She is on top of all the trends, and knows how to interpret them in a brand appropriate way. If you have a brand that needs a strong visual presence - Jayne is your gal. The best of all - Jayne is a modern day Lucille Ball. You will laugh all the way to success."
- Mylene Pollock, ECD, Leo Burnett
"It has been a treat to work with Pool. Jayne and her team have such creative and infectious energy. They have single-handedly reimagined the way that we communicate our brand and our work. It’s been great to jump into the Pool!"
- Rhea Wong, Executive Director, Breakthrough New York
"I had the great privilege to work with Jayne for many years when we were both at Ogilvy. Her problem solving skills are second to none. She is passionate about every aspect of her work, and is not only a masterfully creative mind, but also a great consensus builder, eager to share and teach others and an excellent representative and advocate for her team and agency. Jayne has self-confidence, intelligence, assertiveness (not aggression) and a wonderful sense of humor.
She works well under pressure and her staff know they can depend on her and turn to her for help and support as they have the highest regard for her and her sensibilities. Not only do the people at the agency love working with her, but her clients adore her as well. She takes her work very seriously but manages to make it look effortless and fun. I eagerly welcome the day when I will have the good fortune to work with her again."
- David Cohen, Digital Creative Director at ADT Security Systems
"As an independent writer, I have enjoyed and been enriched by my 10 years of working for and with Jayne. As a proprietor/ECD of her own agency, Pool, she is a fearless creative leader with a warm, fun inspiring vibe. She is enthusiastic, genuine, with an innovative mind. She can also synchronize a large team of talents of many disciplines. She is always tapped into what’s happening in the culture and how a demographic is feeling… and brings those fresh insights into her size XXL ideas. Working with Jayne as a freelance partner at agencies, I love that she brings a savvy, positive, attitude to even the most challenging assignment and whips together our kickass ideas in social, content and multi-touchpoint communications with killer design, ease and elegance. She is a smart strategic thinker, a creative force and she’s fun!"
- Dallas Itzen, CD/Copywriter Extraordinaire