A multi platform campaign was created to increase brand awareness for MonaLisa Touch as the most effective treatment for women who suffer from painful symptoms of menopause- to restore vaginal health and result in intimacy renewed. We allowed the brand to make that human connection and enter an emotional space. We create communities and a digital campaign to bring awareness to the conversation and to the cause- and to the touch that can change a woman’s life.
We established an online community and an influencer program The Mona Lisas, which became an advocacy and support effort. The new integrated campaign informed social channels as well as the brand website.
Incredible results:
In just over a month, the campaign achieved phenomenal results with 4,194,792 total video impressions on Facebook and the brand website. As well as increasing traffic to the site by over 300%.